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Phone Break by KitKat
Have a break, have a…? Yeah, you already know it! That iconic line has been around for over 60 years, and in 2025, it made a comeback not...
Siddh Salecha
Jun 265 min read


Pepsi Thirsty For More 2025
Pepsi’s 2025 “Thirsty For More” campaign is one of the most authentic and refreshing ads I’ve come across in 2025. I first saw it on...
Siddh Salecha
Jun 195 min read


Sydney Sweeney's Bath Water Soap: Dr. Squatch
TL;DR: Scroll to the bottom for a quick summary. When you think of celebrity-brand collaborations, you probably picture perfumes, makeup...
Siddh Salecha
Jun 125 min read


Happy Meal removed its smile: McDonald's
There are few things more iconic in global branding than the McDonald’s Happy Meal. For years, it has stood as a universal symbol of...
Siddh Salecha
Jun 55 min read


Out-Doors by KFC
When you think of round-the-clock fast food, you probably picture drive-thrus, late-night cravings and neon signs lighting up empty...
Siddh Salecha
May 295 min read


Apple’s Bold Blue Mascot | iPhone 16e
When Apple announces a new iPhone, the world usually expects a premium design, sleek visuals, and storytelling that makes you feel like...
Siddh Salecha
May 225 min read


Personalised Bottles by Coca-Cola: A missed opportunity?
Imagine walking into a store and scanning the shelves filled with Coca-Cola bottles. There it is: your name. Not just any bottle, but one...
Siddh Salecha
May 155 min read


Tinder’s Ex-press Disposal Truck
When marketing meets emotional release, something truly unforgettable happens. That is exactly what Tinder pulled off with its Ex-press...
Siddh Salecha
Apr 304 min read


Nike's After Dark Tour : Reimagining the Running Experience
Nike has always understood how to turn movement into something greater. It is never just about shoes or sportswear; it’s about pushing...
Siddh Salecha
Apr 245 min read


Jaguar Type 00 - Revolutionising Luxury or the Beginning of Its Downfall?
When you think of Jaguar, words like elegance, heritage, and refinement probably come to mind. But words like neon, AI and next-gen...
Siddh Salecha
Apr 184 min read


Hidden Tags by Ikea
When people talk about IKEA, “affordable” is usually the first word that comes up. But “durable”? That one doesn’t always make the list....
Siddh Salecha
Apr 183 min read
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